Thursday, December 26, 2019

Nike Strategic Planning - 1783 Words

Strategic Planning Strategic planning is something the Nike has been something that Nike has put much more emphasis on during the last decade. They realize that by planning well, they can produce higher quality products while improving their bottom line. Nike’s Strategic Planning team establishes a strategic business planning process, authors our one and three year strategic and business plans, and leads transformational initiatives in collaboration with cross-functional teams. Strategic Planning teams are embedded at the global corporate level and throughout their business units. This team frames complex and ambiguous issues, conducts consumer, competitive, and market analyses, fields research, creates financial models, and develops†¦show more content†¦This echoes Nike’s changed view on strategic planning from spending tons of money on mass marketing, to their new idea of developing niche products to provide a higher quality experience for the consumer. Nike also overhauled its supply-chain system, which often left retailers either desperately awaiting delivery of hot shoes or struggling to get rid of the duds. The old jerry-built compilation strung together 27 different computer systems worldwide, most of which couldnt talk with the others. Under operations maven Charles D. Densons direction, Nike has spent $500 million to build a new system. Almost complete, it is already contributing to quicker design and manufacturing times, and fatter gross margins -- 42.9% last year, up from 39.9% five years ago. Nike says that the percentage of shoes it makes without a firm order from a retailer has fallen from 30% to 3%, while the lead time for getting new sneaker styles to market has been cut to six months from nine (Bernstein amp; Holmes, 2004). Note: this source is a few years out of date but it is used to show the change Nike has recently made regarding strategic planning. These improvements have obviously impacted Nike’s bottom line but it also helps to achieve a better relationship with suppliers and retailers because they are able to give more accurate delivery times and material orders which both improve quality. AlsoShow MoreRelatedStrategic/Operational Planning (Nike) Essay696 Words   |  3 Pages Nike: Strategic Operational Planning Albert Dwayne Johnson Jr. University of Phoenix Nike: Strategic Operational Planning: When people think Nike, the first thing that comes to mind is a swoosh. The iconic symbol of the clothing brand can be seen as a way of life in sports clothing, stylish clothing and pop culture. Nike is a highly successful company, with all competitors, like Addidas or Converse, constantly working toward being on the same plane as Nike. TheRead MoreMission Statement Of Home Depot, Inc.1258 Words   |  6 Pagesof Home Depot, Inc. and Nike, Inc. The first step is to give a brief history of each company and the clients they serve. Next, review each company’s mission statement and evaluate them based on a few criterions. For example, the relevance of the mission statement to the organization’s customers, their needs, is it realistic, is it clear and easily understood, etc. Before the examination of organizational mission statements can begin, a history of Home Depot, then Nike, is required. AccordingRead MoreStrategic Plan Overview1037 Words   |  5 PagesUniversity of Phoenix Material Strategic Human Resource Management (HRM) Plan Overview Strategic Planning Purpose Strategic planning is a necessary process to ensure an organization understands its future, and emerging operational environment and issues. Strategic planning also develops measurable plans, processes, and procedures to prepare for that environment and the future. Context Strategic planning examines all business aspects and is more than envisioning the future, becauseRead MoreUnder Armour Inc. : An American Sports Apparel And Accessories Company1115 Words   |  5 Pageshe would have to change out of sweat-soaked ones during practice. So he decided to design a T-Shirt using a micro fiber that would regulate the amount of moisture in the shirt and keep the athlete cool, dry and light. Major competing brands such as Nike and Adidas followed in Kevin’s footsteps and began to manufacture their own version on Under Armour’s microfiber shirts. The company began to receiving public attention when Oakland Raider quarter back Jeff George wearing an Under Armour turtle neckRead MoreNike, Inc. Strategic Case Study Essay example6087 Words   |  25 PagesTable of Contents Executive Summary 4 1. Introduction 5 2. Strategic analysis 6 2.1 External analysis 6 2.1.1 PESTEL analysis 6 2.1.2 Porter’s Five 5 Forces and Government model analysis 8 2.1.3 Turbulence Model 9 2.2 Internal Analysis 9 3. Strategic directions and strategic objectives 10 3.1 Mission 10 3.2 Strategic objective 11 3.2.1 The financial objective of Nike 11 3.2.2 The non-financial objective of Nike 11 4. Key broad business-level and international strategies 12 Read MoreBusiness Strategy 22015 Words   |  9 PagesIKEA and alternative strategies have to be developed for them. These strategies are as follows: Substantive growth: In any business strategy growth is the most important factor. To achieve substantive growth the firm needs to go through a lot of planning. Some of the key advantages of substantive growth are: †¢ Exponential Growth: Once IKEA achieves substantive growth in their business then they can be confident that it will lead to more growth in the future. There is a tendency of the growth ofRead MoreMgt599 Module 1 Case Assignment Kraft Essay2708 Words   |  11 PagesMayo, and Capri Sun. Redefine Efficiency – The Kraft Food Group also recognizes it needs to free up cash in order to make the necessary investments in people, innovation and marketing. Through Lean Six Sigma, simplification of supply chains, and strategic sourcing their overall goal of being the lowest cost producer in its current market should be measureable by way of external benchmarking which will allow them to reinforce a results driven culture. The Kraft Groups mission does reflect each ofRead MoreStrategic Management : Strategic Planning1929 Words   |  8 PagesStrategic management is the process of selecting the organization s goals, mossion and ways to achieve them. It is vital for any business venture to establish and implement strategy for its prosperous development, efficient functioning and success in the future. Strategic planning provides the basis for all management decisions. Otherwise, without a clear strategy, an organisation could face difficulties in achieving its mission, as every business venture requires an elaborate approach, skilfulRead MoreStrategic Management: HM and Zara14590 Words   |  59 PagesSAVONIA UNIVERSITY OF APPLIED SCIENCES UNIT OF BUSINESS AND ADMINISTRATION, KUOPIO THE IMPORTANCE OF STRATEGIC MANAGEMENT A case study of HM Ding Huiru Business Administration Bachelor’s thesis International Business April 2011 2 SAVONIA UNIVERSITY OF APPLIED SCIENCES SAVONIA BUSINESS Degree Programme, option International Business Author(s) Ding Huiru Title of study The importance of strategic management, Case study of HM Type of project Date Pages Thesis 27.4.2011 59+12 Supervisor(s) of studyRead MoreCase Study148348 Words   |  594 PagesManual Planning Your Approach Designing the Teaching Scheme A Guide to Using the Work Assignments A Guide to Using the Case Studies Strategy Lenses The Exploring Strategy Website A Guide to Using the Video Material Exploring Strategy Teachers’ Workshops Teaching Notes for Student Work Assignments Case Study Teaching Notes 6 7 8 8 12 19 20 25 27 27 28 28 29 Chapters 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Introducing Strategy The Environment Strategic Capabilities Strategic Purpose

Wednesday, December 18, 2019

Jane Eyre By Charlotte Bronte And The Language Of Flowers

Jane Eyre by Charlotte Brontà « and The Language of Flowers by Vanessa Diffenbaugh are two novels, which, despite the secular time difference, share similar characters and events. Brontà «Ã¢â‚¬â„¢s Jane Eyre, and Diffenbaugh’s Victoria Jones face the difficulties of growing into adulthood after a childhood as orphans, however they respond differently to the events that occur in their lives. Both novels express the importance of having love, a home and family, and be forgiving. The authors have unique ways of illustrating the protagonist’s feelings and thoughts: Brontà « through the use of symbols and Diffenbaugh through the language of flowers. Tragedy struck Jane and Victoria at the age of ten. Victoria spent the first nine years of her life in different foster homes until she found Elizabeth, who taught her the Victorian language of flowers, the form of communication that she would use later in her life. The bond between Elizabeth and Victoria grew but after a year, the two had to part due to an accident. Victoria spent the rest of her childhood and adolescence at a group home, from which she was emancipated at the age of 18. She found herself a home and started to work at a flower shop, later starting her own flower business. She met Grant, who happened to be Elizabeth’s nephew and fell in love with him. Jane lived for ten years at Gateshead Hall with her uncle’s family, the Reeds. After her cruel aunt and cousins made her life miserable, they sent her to Lowood Institution, aShow MoreRelated A Comparison of Jane Eyre vs. Mary Wollstonecraft Essay651 Words   |  3 PagesJane Eyre vs. Mary Wollstonecraft    There is no doubt that Charlotte Bronte knew the works of Mary Wollstonecraft, and she knew them well. Although Wollstonecrafts ideas were written a hundred years beforehand, many women did not read her work because it was not easily attainable. Many women were not educated to read this piece of literature and many men deemed it unimportant to their education. Brontes works were cleverly disguised in womens entertainment, the novel. The main themesRead More Pride and Prejudice and Jane Eyre: Love and Characterization2663 Words   |  11 Pagesmore reserved. Though a love can be expressed differently, this does not mean the people involved love each other any less. There are countless novels that focus on the love between characters, and each character loves differently. In Jane Eyre, Mr. Rochester and Jane have an impassioned affair, this affair is cut short by Jane’s realization that Mr.Rochester already has ties to another woman. In Pride and Prejudice, it is clear th at Elizabeth Bennet and Fitzwilliam Darcy love each other very deeplyRead MoreEssay about The Importance of Chapter 23 of Jane Eyre2814 Words   |  12 PagesExplain the importance of Chapter 23 of Jane Eyre with reference to the rest of the novel Chapter 23 is a very important chapter in Jane Eyre, and it influences what happens later in the novel. I am going to talk about the language used, the setting created, the mood, the characters, and the themes of the book and the socio-historic content. Jane Eyre was written in 1847 and published in the same year. Charlotte Bronte was forced to publish her books under the name of Currer BellRead MoreJane Eyre And The Importance Of Being Earnest By Oscar Wilde2029 Words   |  9 PagesDuring the height of the Victorian Era, in which the books Jane Eyre, by Charlotte Bronte, and the Importance of Being Earnest, by Oscar Wilde, it was not uncommon for more well-off households of the era to have at least one Governess hired to help keep the younger residents educated and orderly, and to keep the servants of the manor abiding by the constructs in which the Victorian era set out for them as consistently as possible. Therefore, because the Governess was so prominent within the richRead MoreTess vs Jane Eyre2678 Words   |  11 PagesThe Comparison between Jane Eyre and Tess Jane Eyre and Tess, two famous literary characters in the Victorian Period, there are many similarities and diversities between them. It is very helpful to do the paper work through studying theirs similarities and diversities. 4.1 The Comparison of theirs Background In Charlotte Bronte’s Jane Eyre, the heroine’s family was very poor, and she lost both of her parents when she is very young, then she became an orphan girl and had to living relyRead MorePainting Analysis in Jane Eyre3436 Words   |  14 PagesDrawing a Breath of Fresh Eyre From the opening chapter of Charlotte Brontà «Ã¢â‚¬â„¢s Jane Eyre the reader becomes aware of the powerful role that art plays. There is something extraordinary about the pictures Jane admires from other artists, as well as the work she creates herself. Her solitary pastime often operates as an outlet of pain, either past or present, and offers her the opportunity to deal with unpleasant emotions and memories. Jane’s art transcends her isolation by bringing her into contactRead MoreUse of Allusion in Jane Eyre2589 Words   |  11 PagesALLUSION IN JANE EYRE This paper will focus on the use of allusion that Bronte has made in her novel Jane Eyre. The novel is written in first person. The novel has in it elements of the gothic. The gothic novel is an amalgamation of romance and terror. The tradition started with Horace Walpole’s novel ‘the castle of Otronto’. Bronte uses elements of this tradition in Jane Eyre. Jane Eyre digresses from the other novels, writtenRead MoreEssay on Female Protagonists in Womens Literature2419 Words   |  10 Pagesthan a little deranged, they roamed, free to do what so many of the women in civilized society longed to do. In Honey Mad Women: Charlotte Brontes Bilingual Heroines, Patricia Yaeger hypothesizes that bilingual heroines... are also honey mad women: women who consume, to excess, the languages designed to consume them (Yaeger 11). She applies this theory to Charlotte Brontes heroines, but it is also applicable to other literary works such as The Golden Notebook by Doris Lessing, The Lais of MarieRead MoreThe Epithet in the Novel Jane Eyre18849 Words   |  76 PagesINTRODUCTION The present course- paper is devoted to the comprehensive study of stylistic device – the epithet in the literary work â€Å"Jane Eyre† by Charlotte Bronte. The topicality of chosen by us theme lies in the fact that a human being perceives the reality by means of various images. These images exist everywhere: in art, in nature, in thoughts, and in speech in particular. Each of us at least ones created an image. We use different means (stylistic expressive means and devices) to achieveRead MoreLiterature Is More Important Than Just A Historical Or Cultural Artefact2078 Words   |  9 Pagesintegrate themes of love, hate, death, life and faith touch upon some of the most basic emotional responses and are understood by the reader from a wide range of backgrounds. If classics are not studied, we don’t enhance the learning of the English language through these ground breaking novels; develop verbal abilities or broaden the understanding of the world all together. Literature is more important than just a historical or cultural artefact. Classics help the reader grow and evolve into themselves

Tuesday, December 10, 2019

Effects of Sedentary Lifestyle free essay sample

Effects of Sedentary Lifestyle Sedentary lifestyle is a medical term to indicate a lifestyle with irregular exercise. People who are having sedentary lifestyle are prone to depression, being low self-esteem and suffer from health problems. As an effect from sedentary lifestyle, people are prone to depression. They will easily get into the feelings of loneliness, sad and despair since they are lack of interaction with the public. They usually spend their days on sitting, reading, watching television and facing computer. This will also make them being pale, not vibrant and even negative thinking.In addition, active people are less likely to suffer from depression. On the other hand, sedentary lifestyle can lead to low self-esteem. People with sedentary lifestyle tend to be lack of self-confidence. Overweight or obesity due to irregular exercise will make them consider themselves are under the extra-special scrutiny of others. Therefore, they are afraid of getting social life. We will write a custom essay sample on Effects of Sedentary Lifestyle or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In other words, sedentary lifestyle brings the negative evaluation of oneself. Besides that, there are many health problems caused by sedentary lifestyle.For example, health diseases, stroke and diabetes. Sedentary lifestyle is definitely developing a poor health for us. Irregular exercise is not only slowing down metabolism system, but also weakening immune system. As a result, sedentary lifestyle affects our health and makes our body unable to function properly. In conclusion, sedentary lifestyle is not a healthy lifestyle. Regular exercise is important and essential for our health. We should not follow sedentary lifestyle, so try to find out motivation to change it. (250 words)

Monday, December 2, 2019

Mis in Food industry free essay sample

Information system and value chain of MacDonaldUs Submitted by: Yasir Ayaz Roll No. 64 Submitted to: Mr. Tasawar Javed Department of management sciences The Islamia University of Bahawalpur Page 1 Report on McDonalds ¶ Table of Content Title Pg. no Executive Summary 2 McD Information System 2 Transaction Processing System (TPS) 2 System Decision Support (DSS) 3 Management Information Systems (MIS) 3 Made for You system System 3 POS system Scale of Points System 3 Hyperactive Bob system 3 ERP 5 Value Chain 6 Value Chain Analysis: McDonaldsU 6 References 8 Department of management sciences The Islamia University of Bahawalpur Page 2 Report on McDonalds ¶ Executive Summary McDonalds Corporation is the worlds largest chain of fast food restaurants, serving nearly 47 million customers daily. McDonalds primarily sells hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes, and desserts. Each McDonalds restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. We will write a custom essay sample on Mis in Food industry or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page McDonalds revenues grew 27% over the three years ending in 2007 to $22. 8 billion, and 9% growth in operating income to $3. 9 billion. The business began in 1940, with a restaurant opened by brothers Dick and Mac McDonald in San Bernardino, California. Their introduction of the Speedee Service System in 1948 established the principles of the modern fast-food restaurant. The original mascot of McDonalds was a man with a chefs hat on top of a hamburger shaped head whose name was Speedee. Speedee was eventually replaced with Ronald McDonald in 1963. The first McDonalds restaurants opened in the United States, Canada, Costa Rica, Japan, Netherlands, Germany, Australia and Sweden in order of openings. McDonalds restaurants are found in 119 countries and territories around the world and serve nearly 47 million customers each day. McDonalds operates over 31,000 restaurants worldwide, employing more than 1. 5 million people. The company also operates other restaurant brands, such as Piles Cafe, and has a minority stake in Pret a Manger. The information system of the Mcd is good and There are several types of information systems used in McDonalds as: Transaction Processing System (TPS), System Decision Support (DSS), Management Information Systems (MIS), Made for You system, POS system Scale of Points System, Hyperactive Bob system. These systems allows the restaurant to adjust to the customers? demands. The system orders a lot of the product when customers buy much of the item, and doesn? t order the product when none wants to buy it. The system offer employees and employers an efficient way of organizing the restaurant. That means that by using the system they get available time, which they can spend on other things they need to do. Information System add value for those that are implementing it. In Infrastructure Human resources Technology Ordering Operations Service and Marketing Department of management sciences The Islamia University of Bahawalpur Page 3 Report on McDonalds ¶ REPORT ON MANAGEMENT INFORMATION SYSTEM Of McDonaldsU Systems Management Information (MIS), sometimes called information management and systems, are discipline on the application of people, technologies and procedures collectively called information systems to solve problems business. Management Information Systems are distinct from regular information systems in that they are used to analyze other information systems applied in operational activities of the organization. Academic, the term is commonly used to describe the methods group information management related to automation or support of human decision making, eg Decision Support Systems, expert systems, information systems and administration. The terms MIS and information system are often confused. Information systems include systems that are not intended for decision making. MIS is sometimes called, in a restrictive sense, as the management of information technology. This area of study should not be confused with the computer. IT service management is a discipline-oriented practitioner. MIS has also some differences with Enterprise Resource Planning (ERP) ERP incorporates elements that are not necessarily focused on decision support. McD Information System There are several types of information systems used in McDonalds as: Transaction Processing System (TPS) First transaction happens when two people make an exchange, and collection of data on this subject called transaction processing, transaction processing is the collection, storage, modification and retrieval operations of an organization. transaction system is important to answer routine questions and assists in the conduct of business such as payroll, employee record keeping or paying an employee. It is important to store transaction data recording and protected because transaction typically involves an exchange of money is essential for any organization. How Transaction Processing System is implemented in McDonalds? daily McDonalds sells a huge amount of hamburgers, so McDonalds should order the raw materials from its supplier, McDonalds each time placing an order with its supplier, a transaction is happening, and the transaction processing system records relevant information such as vendor name, address, quality of Department of management sciences The Islamia University of Bahawalpur Page 4 Report on McDonalds ¶ items purchased and then the invoice amount. System Decision Support (DSS) system decision support is used to model data and make quality decisions based on the data, make the right decision is usually based on data quality and its ability to analyze data, systems support decision are generally computer applications with a human component. They can sift through large amounts of data and to choose between the many choices and supports the decision of non routine. How the decision support system implemented in McDonalds? At first Mac started as a small restaurant selling food to customers, the company expanded slowly, then McDonalds and analyze the market to come with the option, as we know we are in the era of technology, McDonalds so thought to provide wireless services, so the company to gather information on customer usage of wireless services, length of stay and level of sales, the decision support system to analyze incoming data with the decision to provide wireless services in their restaurant. Management Information Systems (MIS) management information system is a system that provides the information necessary to effectively manage organizations. management information systems involve three main resources: technology, information, and people, and most important resource is people, the information we receive supports the decision routine in the functional areas How management information system is implemented in McDonalds? McDonalds in that they implement MIS system that is used to produce periodic reports as a daily list of employees and hours of work, or a monthly report of expenditures against budget. McDonalds MIS used because the purpose of MIS is to provide profitability and information to help managers and employees understand the companys performance and plan its future direction. Made for You system In this system McDonalds use modern technology to facilitate the McDonalds In this system, when a customer places an order, the sandwich element appears immediately in the computer screen in the kitchen and a bell to alert kitchen staff . POS system Scale of Points System McDonalds is a restaurant very busy because many customers will be the first priority for McDonalds is offering the best restaurant experience for customers, so that McDonalds used the POS system point system-wide to ensure order quickly and accurately, because this system is used to accelerate business processes, it can take massive amounts of data in seconds. , With these systems, each command is immediately transmitted to multiple workstations throughout installation, the cashier knows instantly what the payment is due. The kitchen knows that orders arrive and how long a customer was waiting. Hyperactive Bob system Department of management sciences The Islamia University of Bahawalpur Page 5 Report on McDonalds ¶ McDonalds implement this system to let their employees when they are about to be occupied, the system uses computers and cameras on the roof to monitor traffic entering the parking lot of a restaurant and drive-thrus. ERP ERP is a family of software modules that support the activities of companies involved in these processes vital back-office. For example, ERP software for a manufacturing company will generally track the status of sales, inventory, shipping and billing, and estimates of raw materials and human resources needs. Enterprise Applications / Packages / Suites / Systems connects all the information that passes through a partnership with a single integrated set of systems. This is implemented in modules that can be integrated. ERP can work with a variety of databases, hardware and operating systems. The origin. ERP packages were intended for manufacturing. Their goal is to integrate information in society and eliminate the complex links between computer systems. A key aspect to ERP is that it provides an integrated solution for all business requirements. He takes care of the organizational hierarchy of authorities ERP solutions are fundamentally based on Unix and Windows NT. Department of management sciences The Islamia University of Bahawalpur Page 6 Report on McDonalds ¶ ERP benefits ERP offers many benefits to the organization for implementation. It allows a manager to make decisions at the right time. This is possible when any organization is the sharing of information and perspectives in the same interpreter. The benefits of ERP can be classified into two categories: Tangible benefits (those that can be measured in one form or another) Intangible benefits (difficult to measure in absolute terms) Delay Reduction The time between placing an order and receiving is known as the delay. To reduce delays, the organization must have a system of effective inventory management. This inventory system is integrated with purchasing, production planning and production department. ERP systems help automate this task and thus make inventory management more efficient and effective. Business has doubled Increased turnover of over 30% The cycle time reduced to 80%: The cycle time is the time between receipt of the order and product delivery. Value Chain The important point is that all these activities must be consistent so that the value chain to operate effectively. Support activities not related to one of the main activities, but is supposed to serve them, The first stage of analysis resources intern is how the various activities of the enterprise is the foundation of its competitive strategy. Support activities Activities Inbound Logistics Operations Outbound Logistics and sales M a r g i n Primary Firm infrastructure Human recourse management Technology development Department of management sciences Procurement The Islamia University of Bahawalpur Marketing Service Page 7 Report on McDonalds ¶ Support activities ? Firm infrastructure: This includes planning systems, finance, etc. Quality assurance also the structure and routines to maintain the culture of the organization are included here. ? Management of appeal rights: Includes, among other things recruiting, training and development of reward systems. ? Technological development: is obviously important when it comes to the actual product, but it is also important in the process of manufacturing the finished product and the resources that is central to this work. ? Procurement: Includes all activities that meet all the necessary raw material to be available for business activities. Major activities ? Inbound logistics: This includes receiving goods, storage, transmission and distribution. Control of the commodity is a central element in this case ? Operations: includes all activities which make the product or service. From basic to finished product. This also includes the manufacturing process, testing and rap, etc. ? Outbound Logistics: storage and distribution are the finished product ? Marketing and sales: This includes commercial and sales. The client receives the opinion of the product for ad campaigns and marketing. The product is then available to the client. Sales Administration manages this kind of work. ? The service includes all activities, which gets the value of the product or service. Analysis of the value chain: McDonalds Technology: Department of management sciences The Islamia University of Bahawalpur Page 8 Report on McDonalds ¶ ? Some restaurants will offer 561 Driving WiFi hotspots BT Openzone to attract business travelers ? In the U. S. , testing wireless 400 restaurants in four cities attracted new, mainly older users, 60 p. percent of them said they would not have visited if it were not for wireless access. ? touch screen TV will be tested in 10 restaurants in the first quarter of this year ? Internet terminals and Playstation are likely to be implemented this year ? Mobile devices are already used to taking orders and reduce wait times in 500 McDonalds restaurants Human resources: Nearly 60% of all managers in stores Macdonald started out as hourly associates. This indicates that MacDonald gives employees the opportunity for career advancement. Employees are encouraged to communicate openly, offer new ideas, take risks, strive for excellence and fun. Macdonald has been ranked as one of Americas 100 Best Companies to Work For in recent surveys. Employees receive competitive wages and comprehensive benefits. These benefits include both full time and part-time people. When hiring new employees the company began a comprehensive program of recruitment in the community where the store is to identify candidates. Recruitment programs are well known and practical, offering an opportunity for job seekers and society begin to become familiar. When new employees begin to Macdonald, they are presented with two basic rules of Macdonald. They are: Rule 1: The customer is always right Rule 2: If the client happens to be wrong, see section 1. Command: The national headquarters apply to goods stores all Macdonald. Macdonald is working with suppliers to find ways to cut costs and still make a reasonable profit. As a result of this teamwork, less packaging and distribution systems are streamlined to reduce the total cost of the product. Marketing: The majority of sales in retail merchandising for a national advertising account. The company sells its own brands. Macdonald has committed to buy products from local and regional suppliers, instead of buying cheaper elsewhere. Macdonald Innovation Network promotes new products and ideas. It offers inventors and entrepreneurs inexperienced professional advice to determine the commercial potential of products that are still under development, or have a sales history of less than six months. The process also helps identify risks to bring the product to the market Service: All stores Macdonald maintain uniform prices, unless the lower prices are needed to meet local competition. Sales are primarily on a self-service cash-and-carry basis with the goal of maximizing sales Department of management sciences The Islamia University of Bahawalpur Page 9 Report on McDonalds ¶ volume and inventory turnover while minimizing expenses. Bank credit card programs, operates without recourse to the Company, is available in all stores. The refueling system also helps the store to accommodate customer requests. The stores are organized the same way everywhere in the world, so customers can identify with the stores where they go.